Moreton is located at the junction of the Roman Fosse Way (now the A429) and the A44 and has a railway station on the Cotswold line. In the nineteenth century, the town was also the southern terminus of the horse-drawn Stratford and Moreton Tramway. The town's environs are quite flat and low-lying although it is situated at the northern extremity of the Cotswold Hills range. During World War II, a large area of this flat land to the east of the town was developed as RAF Moreton-in-Marsh and used by Wellington bombers. The airfield may have inspired the title of the radio show Much Binding in the Marsh

The former airfield is now home to the Fire Service College where senior fire officers from brigades all over the UK undergo operational, management and leadership training. The same complex is also now the headquarters of the Institution of Fire Engineers, the professional body for fire fighters, officers and civilians with an interest in fire engineering.